I encourage the founders I have backed to share their experiences, so that other entrepreneurs can learn from their journey. This guest article is based on experiences shared by the founders of Creditas Solutions , @Anshuman Pawar and @Madan Srinivasan. Creditas , a company I have invested in, operates the ClearMyDues platform (www.clearmydues.com)
Here's the short version. Will post the long version later on.
4 things that worked for us
• "Revenue, Revenue, Revenue": Tracking revenue as defining metric, measuring it in-depth and reporting it transparently to the team
• "Hire people smarter than you": Building the company, so it does not rely on promoters being Supermen. Hiring people based on potential as opposed to past resumes. A variant of the cliché “Form is temporary, but class is permanent!”
• "Always be Promoting (yourself)": Actively marketing big and small wins to clients in a format that they can share within their own organisations to build credibility for themselves (and consequently you as well)
• "Inch-wide, Mile-Deep": Not being spread too thin across multiple clients or multiple businesses; derive maximum value first from those who support and promote you
-By Dr. Aniruddha Malpani